Nike Response

I found the article very interesting; in the sense that his first language was drawing since he was dyslexic. He came to the realization that he focuses and listens better when his hand is busy. He would just gesturally move his pen, and a general idea would come out of it. I personally really like the fact that he is rarely ever at his desk; he's always up and about trying to engage with the creative group. I found it very interesting that the designers came up with an experiment to marry real/fake grass to the bottom of your shoe as a representation of where they could potentially take cushioning; how could they get the feel and sensation of running on grass.