My product will give you energy, without all the extra negatives. I.e. high sugar. The audience of my product is late teens, and young adults. The image for my company that I want to create is something that is very clean, and natural without being unhealthy. I sell a product that is an all natural energy drink. I hope to make money by placing my product in all the major retailers, Wawa, Walmart, CVS etc. My competitors are Monster, 5 Hour Energy, Bang Energy, and Reign. Customers will focus on my business because it is a great way to get lots of caffeine without also having tons of sodium or sugar in the product.